Skip to content

UI/UX Manager · Design Leader · 20+ Years

Transforming intricate problems into intuitive solutions that elevate the user experience.

20+ years of experience shaping digital products, leading design teams, building scalable design systems, and creating user experiences that connect business goals with real customer needs.

Portrait of Sampath Kumar Ch, UI/UX manager and design leader
Sampath Kumar ChHyderabad, India
  • 20+

    Years Experience

  • 60+

    Products Designed

  • 15+

    Designers Led

  • 12

    Major Initiatives

Product DesignUX StrategyDesign SystemsTeam LeadershipUser ResearchAccessibilityProduct StrategyProduct DesignUX StrategyDesign SystemsTeam LeadershipUser ResearchAccessibilityProduct Strategy

Selected Work

A selection of products, platforms and experiences I've helped shape over two decades.

Showing 7 projects

MedPlus pharmacy point of sale product search and picklist screen

01

Pharmacy Point of Sale System with Offline and Auto-Recovery

Retail · Pharmacy POS

-60%: Reduction in customer checkout queue wait times at registers.

100%: Register operational uptime maintained through network outages and local app crashes.

+18%: Recovery of lost retail revenue through simplified, automated customer backorder logging.

99.8%: Data extraction accuracy rate achieved by the integrated AI prescription Decoder module.

My Role
UI/UX Manager / Product Design Lead
Domain
Retail · Pharmacy POS
Platform
Web · Desktop Terminal
Customer relationship management console shown in a high-contrast editorial style

02

Customer Relationship Management System

Customer Support · Sales Tracking · Data Analytics

-35%: Drop in Average Handling Time (AHT) for support tickets within 90 days.

+22%: Improvement in overall Customer Satisfaction (CSAT) scores.

+25%: Increase in telesales/subscription conversion rates driven by direct agent proxy ordering.

95%: Internal app adoption rate achieved within the first month of deployment.

My Role
Design Lead / Experience Owner
Domain
Customer Support · Sales Tracking · Data Analytics
Platform
Web
Internal operations management dashboard rendered in a high-contrast editorial style

03

Masters (Internal Operations) Management System

Enterprise · Internal Operations

5x Faster: Timeline achieved for launching new product lines and inventory batches.

0%: Critical pricing mismatch errors reported across channels post-implementation.

-70%: Drop in manual database administrative overhead and operational data cleanup efforts.

100%: Audit compliance tracking across all SKU and pricing modifications.

My Role
UI/UX Manager / Product Design Lead
Domain
Enterprise · Internal Operations
Platform
Web
MedPlusMart.com pharmacy ordering homepage shown on a laptop, featuring quick-order options for WhatsApp, prescription upload, call and search

04

Online Pharmacy E-Commerce Platform (www.medplusmart.com)

Healthcare · E-commerce · Retail

+28%: Increase in digital sales volumes within the first two quarters of launch.

-42%: Reduction in overall cart abandonment during prescription validation flows.

+55%: Growth in customer lifetime value (LTV) driven by automated subscription retention.

-15 mins: Shaved off the internal pharmacist verification turnaround time pipeline.

My Role
UI/UX Manager / Design Lead
Domain
Healthcare · E-commerce · Retail
Platform
Web · Mobile
Self-service pharmacy kiosk terminal in a retail store, rendered in a high-contrast editorial style

05

Omnichannel Smart Kiosk Terminal for Retail Pharmacy Stores

Retail · Pharmacy · Self-Service Kiosk

-40%: Reduction in physical front-counter customer queue wait times within 60 days of store deployment.

+15%: Recovery of previously lost walk-away revenue via the automated, next-day warehouse backorder delivery service.

92%: Successful task completion rate achieved across non-tech-savvy demographics using the multilingual Video Call funnel.

<15s: Average call-routing connection interval achieved by the intelligent backend language-allocation algorithm.

My Role
UI/UX Manager / Product Design Lead
Domain
Retail · Pharmacy · Self-Service Kiosk
Platform
Android Tablet · Kiosk
Finance ERP dashboard rendered in a high-contrast editorial style

06

Finance ERP for Automated Accounting & Compliance

Accounting · Fintech

-75%: Reduction in the time required to complete corporate month-end financial book closings (from 8 days down to 2 days).

99.9%: Reduction in manual data-entry and transaction reconciliation bookkeeping errors.

+30%: Optimization in departmental resource allocation efficiency through automated budget control alerts.

It typically takes around 5 seconds to automatically match live incoming banking transactions with outstanding invoices.

My Role
UI/UX Manager / Experience Lead
Domain
Accounting · Fintech
Platform
Web · Mobile
Open editorial spread with hairline grid lines and a deep green swatch, representing the Atlas design system

07

MedPlus Health Check App

Healthcare · Fitness Tracker

Real-Time Inventory & Batch Tracking: Syncs fitness wearables to track steps, heart rate, and sleep.

Centralised Dashboard: Manages multiple devices and daily health progress in one place.

Personalised Experience: Customises user profiles and device settings to individual wellness needs.

My Role
UI/UX Manager / System Owner
Domain
Healthcare · Fitness Tracker
Platform
Mobile · Android & iOS

Beyond the Interface

Great design is not only about creating screens. It's about creating clarity across people, products and organizations.

01

Design Leadership

Building, hiring and mentoring high-performing product design teams across time zones and disciplines.

02

Product Strategy

Connecting user needs with business objectives, and framing design work as measurable product outcomes.

03

Design Systems

Creating scalable, governed component ecosystems that keep quality consistent as organisations grow.

04

Cross-functional Collaboration

Working shoulder to shoulder with Product, Engineering, Marketing and Business teams from discovery to release.

05

Design Operations

Improving rituals, critique culture, handoff and tooling so teams spend their energy on thinking, not overhead.

06

Executive Communication

Translating complex design problems into clear, defensible business decisions for leadership and boards.

“Good design removes complexity.
Great design makes complexity invisible.”

01

Understand Before Designing

Every meaningful solution begins with an uncomfortable amount of listening.

02

Solve the Problem, Not the Screen

The interface is the last decision, not the first one.

03

Design for Scale

A design that only works once is a prototype, not a product.

04

Measure What Matters

Craft earns trust. Evidence earns budget.

Experience

The short version — the detail lives in the case studies.

MedPlus

Design Manager (UX/UI)

2022 — Present

Lead the UX/UI function for MedPlus, setting design direction across pharmacy retail, e-commerce, master data and customer-facing health services.

  • Pharmacy Point of Sale System with Offline and Auto-Recovery
  • Customer Relationship Management System
  • Masters (Internal Operations) Management System
  • Mentoring designers and shaping design operations across the organisation.

MedPlus

Senior Lead UX / UI Designer

2019 — 2022

Drove end-to-end UX and UI for MedPlus customer-facing digital products, from online pharmacy to in-store kiosk and health-tracking experiences.

  • Online Pharmacy E-Commerce Platform (MedPlusMart.com)
  • Omnichannel Smart Kiosk Terminal for Retail Pharmacy Stores
  • MedPlus Health Check App
  • Established design standards that bridged web, mobile and kiosk touchpoints.

MedPlus

Lead Web Designer

2017 — 2019

Owned web design for MedPlus internal finance and compliance tooling, translating complex accounting workflows into clear, usable interfaces.

  • Finance ERP for Automated Accounting & Compliance
  • Introduced usability testing and component-first delivery for internal platforms.
  • Partnered with engineering leadership to align design patterns with implementation.

MedPlus

Senior Web Designer

2010 — 2016

Designed internal web-based operations and supply-chain tools that kept pharmacy inventory moving accurately across warehouses and retail counters.

  • Goods Receipt Note (GRN) system for warehouse intake and verification
  • Warehouse Management System (WMS) for inventory tracking and fulfilment
  • Ran discovery, IA and interaction design for large multi-stakeholder programmes.
  • Mentored a growing team of interface designers into UX practitioners.

MedPlus

Web Designer

2006 — 2010

Laid the web-design foundation for MedPlus retail operations, translating pharmacy workflows into usable, reliable software.

  • Pharmacy Point of Sale System with Offline and Auto-Recovery
  • Masters (Internal Operations) Management System
  • Built the craft foundation — typography, grid, motion and production discipline.

What I Bring

Grouped by how I work, not by software icons.

Leadership

  • Design Leadership
  • Team Building
  • Mentoring
  • Stakeholder Management

UX

  • User Research
  • Information Architecture
  • Interaction Design
  • Usability Testing

Product

  • Product Strategy
  • Design Thinking
  • Customer Journey
  • Conversion Optimisation

Visual

  • UI Design
  • Visual Design
  • Design Systems
  • Accessibility

Technology

  • Web
  • Mobile
  • Responsive Design
  • Prototyping

Contact

Have a complex problem worth solving?

I'm always interested in conversations around product design, UX leadership, digital transformation and building better experiences.